Texas Tech has begun the process of upsetting the balance in college football. They have revamped their name, image, and ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

With Big 12 championship aspirations and one of the most robust NIL budgets in the country, Texas Tech will be among the ...

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

A new college sports agency has rejected certain NIL deals involving donor-backed collectives. These collectives, formed to ...

Lee Hunter, who spent three seasons with the Knights, had a reunion with his former teammates at this week’s Big 12 Media ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

After an incredible start to the month of July, the Red Raiders are looking to keep their recruiting momentum going tonight. Elite four-star edge rusher Jamario ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Texas Tech Hoping NIL Leads To Breakthrough Season ...