This report examines the key trends that are driving the future of commerce media.

Highlighting trends among the campaigns entered into the 2026 Creative Effectiveness Lions.

This study explores the scale, timeline and implications of agentic AI for brands, agencies and the wider marketing ecosystem.

Provides an overview of the key datapoints that advertisers need to know about YouTube, spanning investment, consumption and performance insights. Provides an overview of the key datapoints that ...

WARC's Paul Stringer is joined by Recast's Michael Kaminsky to discuss trends in marketing measurement.

Explores the key issues that will influence consumer purchase decisions across brands and categories over the next year.

Consumers aged 60 and above represent a significant growth opportunity for marketers, particularly as this demographic is projected to double by 2050. Consumers aged 60 and above represent a ...

Brands don't live in media. They live in memory – and memory forms differently depending on how, where, and when your audience is paying attention, argues Faris Yakob in part two of his M Theory ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

Part of WARC’s Evolution of Marketing programme, The Future of Media highlights trends in media planning, advertising investments and the media ecosystem. Part of WARC’s Evolution of Marketing ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

The WARC Media report on global advertising trends reveals the changing dynamics of ad spend and the increasing influence of major digital platforms. The WARC Media report on global advertising trends ...