At Klarna we’re doing a lot more now to accelerate imagination and see possible futures, versus constantly having to sell things in. In this way AI can be very powerful: it means that you bring people ...

What AI cannot produce, in Clark's account, is human originality and judgment. "Which is predictably irrational. Built from lived experience, cultural context, a point of view earned over time. That's ...

Beats’ chief marketing officer has spent much of the summer quietly marketing a product it technically hadn’t launched. Its new 360 headphones were officially unveiled today (September 22), but the ...

Watch The Brand Difference, the final episode of The Drum’s All Media Is Commerce Media, now on The Drum TV. And catch up on episode one, The New Shop Window, and episode two, The Infinite Storefront.

For its latest ‘Stay Bitter’ campaign, Italian aperitivo Campari is once again turning its divisive flavor profile into a badge of honor, enlisting freshly Emmy-winning The Traitors host Alan Cumming ...

I’m probably not the first person to tell you that such high AI usage is expensive. Really expensive. Sorry, more numbers are coming. Goldman Sachs puts the AI buildout, including compute, data ...

A Sir John Hegarty LinkedIn post sent Paul Burke back to Status Quo, whose unlikely journey from psychedelic pop to unmistakable rock offers a lesson in audience insight and brand consistency. I’m ...

Until one of them decided that perhaps its customers were quite capable of working out how much internet they needed for themselves. And that is, more or less, where Telstra’s new ‘Happy Internetting’ ...

Welcome to Your Brand Island. Since the dawn of advertising, marketers have lived on something like this. It’s comfortable there: your fonts, your hex codes, your tone of voice, decades of data ...

NVE Experience Agency's chief business officer and Drum Awards Festival juror, exploring portfolio thinking, risk as strategy ...

Sidemen partner with Google Gemini for Back to School campaign featuring AI-integrated YouTube videos, 24-hour survival challenge, and exclusive merchandise giveaway.

Domino's launches 'Behold the Fold' campaign for 16-inch New Yorker pizza return in Australia with TV, OOH, digital and social activations.