As Man City maintain their innocence, the sporting, commercial and financial effects of the Premier League's guilty ruling ...

Kelly Fairweather discusses the challenges facing sports federations today and how the SportAccord Forum was designed to help ...

Between a patchwork of local and global deals, and a series of experiments, a global sport strategy for Disney+ is perhaps still to fully emerge.

The CMOs of Crystal Palace and Newcastle United's sponsors explain how Premier League shirt sponsorship will open new doors for their brands.

The partnership will accelerate audience growth, deepen fan engagement and expand the impact of the LTA’s digital content strategy. Two Circles will support social strategy, creative production, ...

Strategic partnership will celebrate the power of finding untapped talent, uniting Indeed's hiring expertise with Brentford FC's renowned talent-first philosophy ...

One of European football’s longest-running kit partnerships is expanding beyond apparel, with the reported record agreement ...

Last year, faced with the financial emergency of another collapsed TV deal, France’s Ligue 1 decided to launch its own DTC service. But with the league set to resume talks over the next domestic ...

Swiss sportswear brand On has made a blockbuster move into soccer by signing a boot deal with French soccer star Kylian ...

The US Open is the final Grand Slam tournament of the year and among the most lucrative events on the tennis calendar. Loud, vibrant and festival-like, the event mirrors the character of New York City ...

TNT Sports’ acquisition of the exclusive UK broadcast rights to the 2026 Glasgow Commonwealth Games caught many by surprise when it was announced last December. The BBC had aired the quadrennial multi ...

The Allen family have sold the Seattle Seahawks to a group led by San Francisco 49ers minority owner Vinod Khosla for a National Football League (NFL) record US$9.61 billion. In becoming the ...