With festive marketing becoming more fragmented, Cars24’s Vipul Setia on combining mass media, regional creators and ...

MINI India is now focused on scale. Abhinandan Gopalsetty outlines how the brand is using products, culture and ...

Taboola’s Realize ID has driven up to a 2.4x increase in conversion efficiency through predicted intent models, helping ...

The brand continues the partnership for a second consecutive year, covering the Indian Racing League and FIA-certified ...

Built around ‘Ithu Namma Vibe’, the channel will combine global entertainment formats with Tamil culture, talent and ...

While Amazon has blocked Muse, citing concerns over credentials, account data, and transparency, Muse users on Shopify can ...

Tanishq is using ChatGPT Ads for its Gold Exchange and Rivaah campaigns in India, targeting consumers exploring gold exchange ...

The brand has launched a campaign, ‘Nothing Small About Us’, to support the partnership, which will run across television, ...

The campaign brought together 28+ premium bars across six cities, combining bartender-led cocktail craft with creator-driven social storytelling.

The rewards are announced for content featuring select festive styles across Ultimate GlamClan Affiliate, Instagram, Facebook and YouTube ahead of the festive season.

Adidas’ ‘You Got This’ campaign highlights the pressure Indian athletes face while representing the country, along with the support that helps them compete.

The rebrand completes a phased integration into Ascentium, with Ascentium India retaining its leadership and teams while becoming part of the group’s operations across 27 markets.