The company's algorithmic rebuild relies on using AI that "better understands what a post is actually about" and how it relates to each user's in-app behavior, with the goal of delivering "more ...

I originally planned this column for Monday, the day before Nielsen normally publishes its monthly Gauge data, but turns out they're delaying it another week because of the recalibration.

Film marketing and brand partnerships go hand in hand. And one recent collab brought together both the sweet and the scary to promote the seventh installment of the “Scream” franchise. Beginning last ...

Sports fandom used to be simple. Turn on the TV. Find the game. Yell at the referee. Repeat next Sunday. Now fans need a streaming bundle, two passwords, a social feed and possibly a search party. New ...

"Enjoining the use of Perplexity's signature product on one of the internet's most important websites would cause devastating harm to the company and consumers alike," Perplexity tells the 9th Circuit ...

Through its strategic partnership with iHeartMedia, TikTok plans to launch TikTok Radio -- an app and broadcast station-accessible initiative - live from the South By Southwest festival.

Havas Group’s Prose on Pixels, its AI-powered content-at-scale network, named three to senior posts. The company is the result of the 2023 consolidation of its content creation units. Previous work ...

Dentsu has named former Carat media planner Chrissie Hanson North America media CEO and global brand president of the media agency where she began her career. Hanson joins from Omnicom's OMD unit, ...

After 26 years as chair of Iris Worldwide, Ian Millner is stepping down from the U.K. agency he founded. Millner built Iris from a start-up into a $100 million-plus global creative business, per ...

Microsoft announced Thursday a shakeup in its Experience + Devices division that primarily targets engineering and internal efficiency -- and indirectly signals a shift in how Microsoft Advertising ...

Major legacy TV advertising platforms -- national and local TV -- will continue to see another decline in 2026. Excluding political advertising, national TV advertising will sink 2% to $27.9 billion ...

Strong brands can still be misunderstood -- because they have not made their story easy for machines to summarize accurately.