More than ever B2B brands are putting social media at the heart of their marketing strategy, from celebrating employees to ...

As AI impacts early career roles and succession planning doesn’t seem to be a priority, the shape of marketing careers from ...

Marketers often preach the value of consistency so how is it that a brand like Boots can be on its third brand positioning in five years?

Taylors of Harrogate marketing director Dom Dwight will take on the newly created role of strategy and innovation director as the Yorkshire Tea owner seeks to position itself for the future. Dwight ...

Nike has credited the increased momentum of its digital business for a 16% surge in revenue and says it expects digital to be its leading channel for growth this year. Speaking on an investor call ...

Given automation impacts tasks typically performed by juniors, new research from Gartner predicts AI will “allow the majority ...

Five companies have been shortlisted for The Talent Trailblazer Award, which recognises efforts to broaden access to the ...

Sir John Hegarty on the possibilities of AI, the failings of market research and why he’ll be telling a few “home truths” at ...

The framework is intended to help marketers choose the right model to manage, measure and scale creator marketing.

As creator marketing budgets continue to grow, marketers face a critical challenge: identifying which content delivers real ...

I’ve barely sat down in the office of Sir John Hegarty’s latest venture, startup incubator The Garage, before he is bemoaning everything that is wrong in the ad industry today. Across the table, he ...

The Very Group has appointed as Beckie Crane-Stanion as its new marketing director. At Very Group, which operates Very and ...