Email Marketing - Do image-heavy small business marketing emails perform better or worse compared with text-heavy emails? To find out, researchers examined the performance of more than 3 million ...

Learn how the job-to-be-done framework helps B2B companies segment customers, differentiate in crowded markets, and position multiple products.

Brand guidelines can't cover every situation. Learn how brand governance defines decision boundaries, authority, and ...

Branding - Johnny Walker and Open AI saw the biggest jumps in consideration among Gen Z consumers in the United States between 1Q26 and 2Q26, according to recent research.

Artificial Intelligence - Most B2B buyers say they have removed a vendor from their purchasing shortlist because of information they learned from an AI platform, according to recent research.

Internt fax service provider MyFax wanted to tap into the power of word-of-mouth referrals by improving the customer experience and maintaining highly personalized customer interactions. But as an ...

Today's economy has earnest marketers scrambling for consumer attention. As inboxes become inundated with yet more marketing messages, the bar continues to inch higher for those attempting to stand ...

Customer reviews are powerful, held in high regard by consumers—and search engines, which love keyword-rich content. But the technology that serves up reviews on a product page makes them all but ...

Martech - This infographic explores how SaaS teams can set effective Salesforce and Marketo data standards to eliminate ...

SEO expert Dale Bertrand answers community questions on Wikidata, AI visibility tracking, and building brand legibility for ...

Artificial Intelligence - Which types of tasks are Americans using generative AI tools for? How does AI use vary by age and income? To find out, researchers surveyed 1,570 consumers in the United ...

Another product launch, another fire drill. This practical session will show you how to get AI to turn your messy list of features and benefits into messaging your whole team will know how to use.