A brand’s intelligence now extends beyond Typeface into the AI tools teams already use — including Claude and ChatGPT — while Arc Graph, Arc Fabric, and Arc Loop connect marketing from idea to ...

The industry-first collaboration offers a fit-integrated virtual try-on experience across both platforms BOSTON & SAN MATEO, Calif.--(BUSINESS WIRE)--True Fit, the global leader in fit and sizing ...

Forrester's new Wave crowns Medallia the lone leader. The real issue: your priority is customer data and governance, not AI.

System of record' is one phrase covering three different jobs — and most vendors only actually do one of them. Here's the six ...

The AI risk debate is going completely off the rails. As AI gets more powerful and begins to do some legitimately scary ...

An AI agent approves a claim that was never real. Gartner says 60% of AI projects fail on bad data — and most CX leaders ...

Vendors trying to solve for speed may be trying to solve the wrong thing. Ryan Tamminga of Alchemer argues trust in the data ...

ChatGPT is shifting from drafting replies to taking action inside CRM and support tools — CX teams need new governance now.

Brands have more customer data than ever. They know a customer’s past purchases, their clicks, and what offers they engage with. Marketers can move on these signals in near real-time with the help of ...

The company introduces an Agentic Experience Optimization Platform built to understand, decide, act, and prove across every ...

HubSpot's Fall '26 Spotlight introduces AI automation, a self-maintaining CRM and new ad integrations aimed at go-to-market teams.