As text-to-music tools make campaign scoring cheaper and faster, brands are experimenting. But copyright lawsuits against Suno and Anthropic, and a botched AI campaign involving Mary J Blige, show ...

Pet care brand unveils new film highlighting 'Super Gut Health for Super Dog' proposition through superhero narrative of active family life.

The platform strengthens its short-form content play by adding new storytelling formats to drive engagement among digital-first audiences.

Google India wins Brand of the Year as the inaugural awards recognise AI-led work that moves beyond automation to solve marketing problems and uncover deeper consumer insights.

Consumer technology brand operating under Secure Connection appoints Story Digital to drive social, content and influencer strategy in India.

New films in Telugu and Kannada for Andhra Pradesh and North Karnataka bring alive regional Podi and Pudi range through generational story.

Abhijit Karandikar brings over 30 years of experience across advertising, design and creative leadership to the agency.

New 'Upgrade to boAt' campaign shows CREST AI built with Google Gemini bringing intelligent assistance to smart audio devices.

The holding company leader explains why he’s not making drastic moves to attain scale.

ASCI’s new guidelines require disclosure of AI-generated content in advertising when it could affect consumer decisions, while clarifying when AI labelling is mandatory and when it is not.

Rai joined Wavemaker as APAC CEO in September 2023, filling the role left by Gordon Domlija. Trouble signing in?

It also launches an ad featuring actors who are deaf and hard of hearing, to bring authenticity and true representation to the narrative.