Sandeep Goyal identifies AI adoption, agency revenues, the CCI investigation and Goafest as key priorities as AAAI president.

The motorcycle brand celebrated seven million riders with ‘Tu Race Laga’, a TBWA\Lintas film that turns racing from rider-versus-rider into a contest with oneself.

This multi-channel shuffle represents both a golden opportunity and an expensive operational headache for brand marketers.

Google India wins Brand of the Year as the inaugural awards recognise AI-led work that moves beyond automation to solve marketing problems and uncover deeper consumer insights.

New 'Upgrade to boAt' campaign shows CREST AI built with Google Gemini bringing intelligent assistance to smart audio devices.

New films in Telugu and Kannada for Andhra Pradesh and North Karnataka bring alive regional Podi and Pudi range through generational story.

Dating app launches updated experience with waitlist, Face Check, screenshot protection and block list to build trust ...

Consumer technology brand operating under Secure Connection appoints Story Digital to drive social, content and influencer strategy in India.

Vikram Kharvi examines what OpenAI’s handling of the Australia incident says about its approach to reputation and sets out four steps it can take ahead of an IPO.

ASCI’s new guidelines require disclosure of AI-generated content in advertising when it could affect consumer decisions, while clarifying when AI labelling is mandatory and when it is not.

Rungta TMT turns steel advertising into star power. Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor parody TMT advertising, putting recall ahead of the category’s familiar strength ...