It’s soothing for humans to decide what qualifies as brilliant AI,” writes Leo ECD Hilary Badger. What’s less comforting is deciding who gets to judge creativity that is no longer human.

Cheil X, part of the Cheil SWA Group, has appointed Ritesh Rao as head of operations for its Mumbai office and elevated ...

From curated trails and creator-led rituals, coffee marketing shows how culture and content now drive premiumisation among young urban consumers.

The posthumous honour for Piyush Pandey marks state recognition of advertising’s role in shaping language, culture and mass persuasion in India.

This year’s Budget Special places the fraternity in the ‘hot seat’, sharing their expectations, wish lists, and bold ideas for India’s economy—starting with Dentsu’s Narayan Devanathan.

The Saatchi & Saatchi India activation blends ritual and readiness, inserting first-aid into a riding habit many bikers already trust.

The cosmetics giant works with multiple agencies across different regions. To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe ...

CEO Neal Mohan’s 2026 roadmap reframes the platform’s focus on creator infrastructure, tightening links between content, advertising, commerce and measurable outcomes.

Hershey. It’s Your Happy Place marks the chocolate maker’s first major creative push since 2018, launching ahead of the Winter Olympics.

ASC uses AI and automation to capture data signals for every product and its competitors. The deal looks to be worth over $80 billion, but faces antitrust resistance. Hershey. It’s Your Happy Place ...

If I were the Finance Minister, I would… By Campaign India Team , 23/01/2026 ...

He will report to Manas Lahiri, chief growth officer, Havas India, who is also overlooking the Havas CX India operations.