Banerjee’s appointment comes at a time when clients are increasingly seeking integrated and data led solutions to deliver ...

Cheil X, part of the Cheil SWA Group, has appointed Ritesh Rao as head of operations for its Mumbai office and elevated ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.

Beats partners with Travis Scott on a campaign examining how early self-belief and persistence shape long-term creative success.

After winning the multi-agency pitch, BITM will work on amplifying the brand's expansion plans across India.

AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final stages of a purchase journey.

Castrol’s latest film frames India’s progress through continuity, reliability and unseen labour, positioning lubrication as a metaphor for national momentum.

Deconstruct’s latest film turns the spotlight on neighbourhood barbershops, framing grooming as memory, ritual and human connection rather than optimisation.

From curated trails and creator-led rituals, coffee marketing shows how culture and content now drive premiumisation among young urban consumers.

Hershey. It’s Your Happy Place marks the chocolate maker’s first major creative push since 2018, launching ahead of the Winter Olympics.

HDFC Life’s ‘core brand thought’ ‘Sar Utha Ke Jiyo’ lives on, manifesting itself in different ways, even as around 30 per cent of the life insurance brand’s spends have moved to digital, and it ...

This launch comes at a time when multinationals’ capability centres are competing for talent, visibility and innovation mandates in a crowded market. by Campaign India Team To continue enjoying this ...