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The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of ...
Thailand's Advertisers of the Month for June have a royal tinge to them, with Lazada, King Power, and Dairy Queen all assuming their brand thrones thanks to increases in ad awareness as tracked by ...
As Gen Z rewires the attention economy, brands are trading static ads for AR, creators and bite-sized storytelling to stay in ...
Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...
Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...
In a new episodic series, Google teams up with YouTube star Annette Lee, who as Aunty M explores the tech giant's ads solutions through relatable stories and regional insights. Ad Solutions might not ...
AMV was the incumbent on Bombay Sapphire's account and BBDO held the Bacardi Rum and St Germain accounts. Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles.
Hong Kong’s streets are coming alive with 18 colourful murals commissioned by HSBC with Grey Hong Kong, celebrating the ...
Taiwan's government has fined Meta NT$15 million (US$512,864) for failing to disclose Facebook advertiser information, its ...
These consumers are going beyond the usual value for money and are willing to pay a premium for the “emotional value” a ...
DM9’s co-president and chief creative officer Icaro Doria is leaving his role at the São Paulo-based agency amid the controversy over the shop's case study for its Cannes Grand Prix-winning campaign.
K-pop and Xiaohongshu's marketing model but the real creative revolution happening in Southeast Asia’s music, film and creator economy is still bubbling at the edges. McCann's Shilpa Sinha says it’s ...
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