We’re warning parents and carers to be on high alert for online ads promoting baby products that claim to help with colic, reflux, sleep and soothing, after finding ads that promoted potentially ...
An Instagram video and pre-roll ad on YouTube for Huel, seen in April and May 2026: a. The Instagram video included the caption “Here’s how our founder uses Huel. Spoiler alert it’s not for every meal ...
As the evenings close in and Autumn approaches, it’s nearly that time of year for bonfires, sparklers, pumpkins, witches and ghouls. But don’t let a complaint about your ad give you a paranormal ...
The ASA has ruled against ads aimed at new and expectant parents. In particular, marketers should take care to ensure that ...
With International Day of Older People on 1 October, we take the opportunity to celebrate older people, but ask “is UK advertising doing the same?”.
Which? Ltd, the consumer protection group, who believed that the quoted RRP differed significantly from the price at which the product was generally sold, challenged whether the reference price and ...
AI can help humans in many ways, such as breakthroughs in drug discovery and digital voice assistants, but it has its limits. An AI assistant cannot actually “offer a helping hand” or “lend an ear”, ...
On 5 January 2026, new rules in the CAP and BCAP Codes on the advertising of “less healthy” food and drink products came into force. The rules were supported by additional guidance, “Advertising of ...
A TV ad for Pure Cremation, seen in January 2026, featured a woman standing in her home surrounded by various plates of food and a selection of drinks. She said, “That was a great celebration. Dad ...
On 5 January 2026, new rules in the CAP and BCAP Codes on the advertising of “less healthy” food and drink products came into force. The rules were supported by additional guidance, “Advertising of ...
Our 2025 Annual Report shows how the ASA and CAP are meeting rapid change in online advertising — at scale and with impact. In the past year alone, we scanned nearly 60 million online ads, resolved ...
A Video on Demand (VOD) and YouTube ad for Call of Duty: Black Ops 7, a video game, seen in November 2025. a. The VOD ad opened up with a scene at an airport security check with superimposed text on ...
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