Jake Reyes joined WMBF in July 2025 and co-anchors the morning show alongside Loren Korn. He's a native Floridian and ...

ST. LOUIS ( First Alert 4 /Gray News) - A Missouri resident was preparing for her father’s funeral last June when she got a ...

MYRTLE BEACH, SC (WMBF) - A Myrtle Beach area dance studio is bringing salsa to the South. R&R Dance Studio, located in the ...

MYRTLE BEACH, SC (WMBF) - Hispanic workforce is driving the Horry County construction boom. Morales brothers’ company has ...

Latino voters make up about 2% of all registered voters in South Carolina, but advocacy groups say they remain engaged, active and vocal.

Fiesta Mexicana opened in 1999 as a family business and has spent more than 25 years serving the Grand Strand.

HORRY COUNTY, SC (WMBF) - An online platform is serving as a vital resource to the Hispanic communities of the Grand Strand.

The Grand Strand and Pee Dee’s Hispanic and Latino populations have been growing exponentially over the past 30 years.

In honor of Hispanic Heritage Month WMBF News is highlighting history, local celebrations, and exploring culture in the Grand ...

Horry County Fire Rescue crews responded to two multi-alarm fires in one shift this week, according to Tony Casey, public ...

FLORENCE, SC (WMBF) - A studio in Florence teaches salsa, bachata, and Afro-Latin dance roots. Adalia Ellis teaches classes ...

The United States, Denmark and Greenland have signed an agreement to strengthen security in the Arctic and North Atlantic.