The Milwaukee Bucks have named Wisconsin-based packaging and industrial supplies company ULINE as their new official jersey patch partner.

JSW Group has released 'Tere Sang Bharat', an anthem celebrating Indian athletes' unwavering spirit and the country that supports them.

RAPL Group has obtained the Rajasthan Rangers franchise in the Kia Tennis Premier League (TPL) ahead of its eighth season.

Bajaj Finserv has partnered with Dhinidhi Desinghu, marking the financial services' entry into swimming & emerging sporting disciplines.

SPORTFIVE has been appointed by BEYOND Hospitality to expand the sales of UEFA EURO 2028 hospitality packages across seven European markets.

The MCA has announced Aspect Sports as the successful bidder for the ninth franchise of the T20 Mumbai League 2026.

Subway has extended its partnership with Skateboard GB for a further two years, strengthening its commitment to grassroots skateboarding.

Tata Consultancy Services (TCS) and Jaguar TCS Racing have announced a multi-year extension of their title partnership.

Formula 1 has announced a multi-year renewal of its partnership with LIQUI MOLY, extending the successful collaboration that began in 2019.

SES has signed an agreement with JioStar to support the company’s TV distribution operations across India and the wider ...

Razer has partnered with BLAST Premier to become Counter-Strike 2 tournament circuit’s official headset partner.

DAZN is partnering with three separate agreements covering the Los Angeles Kings, Detroit Pistons and Super League Basketball.