IHG Hotels & Resorts has been named an official hotel partner of Men’s Rugby World Cup 2027, strengthening the group’s association with rugby.

JSW Group has released 'Tere Sang Bharat', an anthem celebrating Indian athletes' unwavering spirit and the country that supports them.

The Milwaukee Bucks have named Wisconsin-based packaging and industrial supplies company ULINE as their new official jersey patch partner.

The MCA has announced Aspect Sports as the successful bidder for the ninth franchise of the T20 Mumbai League 2026.

RAPL Group has obtained the Rajasthan Rangers franchise in the Kia Tennis Premier League (TPL) ahead of its eighth season.

Bajaj Finserv has partnered with Dhinidhi Desinghu, marking the financial services' entry into swimming & emerging sporting disciplines.

SPORTFIVE has been appointed by BEYOND Hospitality to expand the sales of UEFA EURO 2028 hospitality packages across seven European markets.

Subway has extended its partnership with Skateboard GB for a further two years, strengthening its commitment to grassroots skateboarding.

DAZN is partnering with three separate agreements covering the Los Angeles Kings, Detroit Pistons and Super League Basketball.

Tata Consultancy Services (TCS) and Jaguar TCS Racing have announced a multi-year extension of their title partnership.

SES has signed an agreement with JioStar to support the company’s TV distribution operations across India and the wider ...

Formula 1 has announced a multi-year renewal of its partnership with LIQUI MOLY, extending the successful collaboration that began in 2019.