Conceptualised by Bare Bones Collective and executed by MOMS Outdoor, the Carter Road activation drew more than 5,000 participants and recorded over 10,000 attempts across two days bigbasket has taken ...

The first collaboration between adidas Originals and VegNonVeg reworks the Samba as an open-back mule, drawing on the form, colours and ornamentation of the traditional Indian Jutti adidas Originals ...

At InfoComm India 2026, the Titan Intech brand launched its Ultra Shield MiP display and introduced a wider portfolio covering video conferencing, audio, wireless collaboration, recording and ...

Returning for its second consecutive year, the Charan Vandana activation offers complimentary leg massage chairs to devotees waiting in the general darshan queue at Mumbai’s Lalbaugcha Raja Combiflam ...

Krishnaswamy, CMO, Titan, discusses the brand’s push into mechanical watchmaking, the role of Vetra in its horology ambitions, and why experience now shapes every stage of the consumer journey Ranjani ...

As Narendra Modi turns 76 and marks 25 years since he first headed a government, marketers and brand strategists examine the communication, consistency and experiential approach behind his ...

For its U.S. launch of Muse and Island Sun, Khadlaj Perfumes partnered with Top Brand Worldwide to transform Arte Museum Las Vegas into a multisensory brand experience spanning scent, sound, ...

The Rapido food delivery app’s festive activation combines a mobile Mooshak installation, neighbourhood pandal presence and in-app festive menus across Hyderabad and Bengaluru Ownly, Rapido’s ...

After more than 13 years with Inextis, Sandhu takes on a broader mandate spanning business growth, client relationships, people and operational excellence Inextis has elevated Sneha Sandhu to Managing ...

The conference brings theatre practitioners and cultural voices together to raise awareness of Kashmir’s theatrical heritage and strengthen the region’s performing arts ecosystem Kashmir has hosted ...

As Ganpati pandal queues offer hours of dwell time and strong cultural context, OOH experts assess whether the festival environment can evolve from sponsorship inventory into a measurable media ...

The airline has curated regional delicacies, festive mithai and artisanal modaks across its lounges in Mumbai and Delhi, bringing Maharashtra’s culinary traditions to its passenger experience Air ...