Gifts India Expo, India’s leading B2B exhibition dedicated to corporate, personal, and lifestyle gifting, has officially opened visitor registrations for its 32nd edition. The event is scheduled to ...

As brands shift towards participatory experiences and real-time content creation, industry voices debate whether the traditional aftermovie still has a central role in experiential marketing For over ...

The General Manager of THE Park New Delhi speaks to Ruhail Amin about the transformation of the 226-room property, building Tyde as a standalone dining destination With a career spanning more than two ...

Platforms are connecting international travellers with Indian weddings, turning traditional celebrations into immersive cultural experiences and a revenue opportunity for couples Indian weddings are ...

The festive activation transforms a static billboard into a visual recreation of the Dahi Handi ritual Amul brought the festive spirit of Janmashtami to outdoor advertising with a billboard activation ...

Reports indicate that rising festive travel, premium audiences and higher brand spends are putting airport media firmly back on advertisers’ plans Airport advertising is expected to grow 15–20% ...

The writer, anchor, singer and performer marked the release of her Penguin Books–Hubhawks title with a launch that doubled as a tribute to her late parents Dr. Vandana Vadera has launched her new book ...

As modern couples move away from tradition-led celebrations, naked weddings are emerging as an unconventional expression of experience-first wedding design As weddings become increasingly ...

As climate volatility reshapes India's outdoor events, industry leaders push for structured weather-risk planning over last-minute improvisation India's event industry has spent decades mastering the ...

The competition's second round brought together promising bartenders from across Mumbai, testing creativity, technical skill and storytelling Bar Maestro has progressed to its second round, bringing ...

The actor and event manager recalls an unexpected broadcasting assignment during the 1999 India-Sri Lanka series Roshan Abbas, actor and event manager, has revisited an unexpected chapter in his ...

The premium cinema format blends luxury seating, advanced technology and curated F&B to deliver a high-end, experience-led moviegoing environment Connplex Cinemas has launched its premium Luxuriance ...