R/GA has formally established its business in Abu Dhabi, creating a dedicated base to serve clients across MENA as investment in AI infrastructure accelerates ...

Artificial intelligence is moving beyond content creation to become an increasingly important commercial tool for media companies, helping them understand ...

Meta is tightening the way businesses and publishers can use Facebook to send users to external websites, as the company rolls out new paid professional ...

The impact is particularly significant in Bahrain, where AWS said damage affected multiple availability zones — clusters of ...

Advertisers wanted reach they could see: impressions, banners, views, clicks. Audio was often what you looked at after the ...

Every day, marketers analyze billions of signals through AI, dashboards, search trends, CRM systems and social listening. The ...

Gen Z is changing not just how brands communicate, but what makes a brand desirable in the GCC. From self-investment and ...

Initiative, the media and communications agency part of Middle East Communications Network (MCN) and Omnicom, has been appointed media agency of record for ...

FP7 McCann MENA and MullenLowe MENA will come together to form McCann MENA following Omnicom’s acquisition of Interpublic ...

Nestlé emerged as the biggest brand mover in the UAE in September, recording statistically significant improvements across ...

Highly creative advertising ideas are more than twice as likely to receive recognition for effectiveness, according to WARC’s ...

OpenAI is in early discussions with major investors about a new funding round that could value the ChatGPT maker at around $1 ...