Here are some eyebrow-raising examples that the Spin discovered including some questionable products and equally questionable copy to match it from the month gone by. 1. There’s a shop for everything, ...

SOCIALEYEZ’s Hajar Mahmoud explains why government social teaches brands to prioritise consequence, restraint and ...

Impact Porter Novelli’s Yosr Kooli reveals why brands should prioritise belonging, credibility and community over mass reach.

By combining their strengths across marketing, media, content, branding and digital communications, TEN-X aims to create new ...

Feeders’ Joaquim Silva explores the growing demand for experiential marketing, what makes experiences memorable and where technology fits in.

Viola Communications’ Camilla d’Abo explores PR’s shift towards strategic advisory, from reputation risk and AI to data and judgement.

RF Thunder MENA’s Bianca Riley shares how pro bono work can strengthen talent and bring greater purpose to agency life.

MBC GROUP celebrates 35 years, highlighting its evolution from a satellite broadcaster into a leading MENA media and entertainment group.

Burson’s Fouad Bou Mansour explores how PR is evolving into a strategic business function, from reputation risk and AI to GEO and judgement.

McCANN MENA will report into MCN and will be led by Mounir Harfouche when he takes over as CEO of the merged entity.

Mindshare’s Racha Semaan shares how women and Gen Alpha are rewriting GCC travel and are the new holiday masterminds.

Omnicom Media leads GCC media groups for total new business, WPP Media tops net new business across both GCC and Egypt.