RF Thunder MENA’s Bianca Riley shares how pro bono work can strengthen talent and bring greater purpose to agency life.

MBC GROUP celebrates 35 years, highlighting its evolution from a satellite broadcaster into a leading MENA media and entertainment group.

Burson’s Fouad Bou Mansour explores how PR is evolving into a strategic business function, from reputation risk and AI to GEO and judgement.

McCANN MENA will report into MCN and will be led by Mounir Harfouche when he takes over as CEO of the merged entity.

Mindshare’s Racha Semaan shares how women and Gen Alpha are rewriting GCC travel and are the new holiday masterminds.

Omnicom Media leads GCC media groups for total new business, WPP Media tops net new business across both GCC and Egypt.

Jummar PR’s Abdullah Khairallah explores how AI is reshaping PR workflows, client expectations, reputation and the skills needed.

Saudi National Day is a weeks-long consumer journey, according to Snap Inc. insights, as audiences are turning to Snapchat to celebrate.

The Taste of Saudi campaign will roll out across TV, MBC Shahid, social media, radio, digital and out-of-home.

The Initiative proprietary ‘Trust Engine’ sits at the centre of the mandate: a full-funnel, performance-driven framework.

PRCA MENA’s 2026 conference focused on the future of influence, reputation, creativity, AI, wellbeing and talent.