By combining their strengths across marketing, media, content, branding and digital communications, TEN-X aims to create new ...

SOCIALEYEZ’s Hajar Mahmoud explains why government social teaches brands to prioritise consequence, restraint and ...

Impact Porter Novelli’s Yosr Kooli reveals why brands should prioritise belonging, credibility and community over mass reach.

Here are some eyebrow-raising examples that the Spin discovered including some questionable products and equally questionable copy to match it from the month gone by. 1. There’s a shop for everything, ...

RF Thunder MENA’s Bianca Riley shares how pro bono work can strengthen talent and bring greater purpose to agency life.

Feeders’ Joaquim Silva explores the growing demand for experiential marketing, what makes experiences memorable and where technology fits in.

Viola Communications’ Camilla d’Abo explores PR’s shift towards strategic advisory, from reputation risk and AI to data and judgement.

The Initiative proprietary ‘Trust Engine’ sits at the centre of the mandate: a full-funnel, performance-driven framework.

McCANN MENA will report into MCN and will be led by Mounir Harfouche when he takes over as CEO of the merged entity.

Mindshare’s Racha Semaan shares how women and Gen Alpha are rewriting GCC travel and are the new holiday masterminds.

The Taste of Saudi campaign will roll out across TV, MBC Shahid, social media, radio, digital and out-of-home.

Omnicom Media leads GCC media groups for total new business, WPP Media tops net new business across both GCC and Egypt.