On a quest to reach 400 clubs in five years, Workout Anytime is expanding by acquiring existing gyms. CEO Jerry Pugh says the brand takes… ...

Intent on becoming a lifestyle brand and not being boxed into a Pilates corner, Solidcore is taking its class the floor — and adding weight Solidcore is raising the temperature in the boutique fitness ...

Lauren Parker has been in B2B print and digital publishing her entire career. She has written thousands of business articles on consumer trends, retail, supply chain, lifestyle and apparel, ...

Debuting at IHRSA 2024, Technogym Check Up uses AI to assess physical and cognitive conditions, prescribing the ideal fitness program that adapts over time Technogym, the fitness industry’s only ...

Christian Toetzke’s mission is ambitious but rather simple: create a global, mass-participation event where gym-goers can compete against each other in the same way as marathon runners, triathletes ...

As HVLPs and luxury clubs pull away, mid-market gyms and boutique studios face mounting pressure to prove their value to consumers with more options than… ...

Chris Rondeau sees parallels between Absolute Recomp, a brash, Dallas-based strength training chain and Planet Fitness. Not in terms of style, but in both brands’ ability to fill a gap in the industry ...

Remote personal training, Hyrox and the “30-30-30” rule saw big search increases over the past year, which bodes well for their popularity in 2025 Fitness trends come and go, but search data can offer ...

The San Diego-based brand reeled in a star-studded seed funding round as it launches its first large-scale campaign across the U.S. Cymbiotika, a bioactive supplement brand known for delivering ...

The future belongs to the businesses that see what’s coming before everyone else. The 2026 ATN Innovation Summit brought together the brightest minds across fitness, wellness, health, hospitality and ...

The partnership aligns with the human performance company’s strategic global expansion plans, including in Saudi Arabia where Ronaldo plays professionally Whoop has welcomed Cristiano Ronaldo as its ...

Did you know the President of STRIDE Fitness, Jeff Stokes, created the first professional secret shopper service for the health & fitness industry? That’s just one of many awe-inspiring things ...