Agencies rebranding around AI must clearly articulate the value they deliver, because clients care more about outcomes than ...

The 2026 Ad Age Best Places to Work competition is open to agencies, ad and marketing technology firms, data and research companies, brand or corporate marketing departments or groups and marketers’ ...

WPP has named Microsoft’s Cindy Rose as CEO, succeeding Mark Read as the ad holding company looks to pull out of its slump.

The lowered forecast is a blow to the company as it searches for a successor to CEO Mark Read, who is set to retire by the ...

WPP has named Microsoft’s Cindy Rose as CEO, succeeding Mark Read as the ad holding company looks to pull out of its slump.

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Carol Robert, managing director, U.S. RTD for Suntory Global Spirits, discusses brand plans behind Japan-inspired -196 seltzer and the refreshed On the Rocks cocktail line.

Carol Robert, managing director, U.S. RTD for Suntory Global Spirits, discusses brand plans behind Japan-inspired -196 ...

BBDO’s “Wake up With CrAIg” campaign follows the success of last year’s “Sleep with Rain” starring Rainn Wilson.

Collabs, like a new one between Touchland and Crocs, are attracting customers looking for affordable indulgences.

At Cannes Lions, Dove and Collectively spoke about their inspired partnership with Crumbl Cookies and Walmart that generated ...

Savage X Fenty CMO Vanessa Wallace talks about her “fun, fast, furious first year” of marketing at the lingerie brand.