YRF has been champion of original IP, having built its own music label, YRF Music - and owns 100% of its IP, releasing ...

Saiyaara worldwide box office collection is now racing towards ₹200 crore, turning Ahaan Panday and Aneet Padda into overnight stars.

Videos from various theatres across the country show the crowd not just cheering for Saiyaara, but many were seen crying and going mad.

In a cinematic landscape dominated by high-decibel marketing and wide-release formulas, Saiyaara has turned into the ultimate word-of-mouth success story one that's taken the industry by surprise, and ...