Steph Curry Has New Message for LeBron James Amid Warriors-Lakers Trade Rumors originally appeared on Athlon Sports.

"Where there’s smoke, there’s fire between LeBron James and Amazon," McCarthy said. "The growing business relationship between the basketball superstar and the nation’s largest retailer could lead to King James eventually joining Prime Video’s upcoming coverage of the NBA, sources tell Front Office Sports."

With the Los Angeles Lakers reorienting their plans around Luka Dončić and 2027 cap space, LeBron James finds himself in uncharted waters. For the first time in his career, he's not the focal point of his franchise.