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Ferrero, WK Kellogg and Froot Loops

Ferrero to buy Froot Loops maker WK Kellogg in $3.1 billion deal

Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co ., the maker of Froot Loops and other classic American cereals, in a $3.1 billion deal, according to a press release issued Thursday.

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WK Kellogg, based in Battle Creek, agrees to sale to Ferrero Rocher in $3.1B deal

· 2d · on MSN

Shares of Froot Loops cereal maker soar 50% after reports of Ferrero acquisition

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Ticker: Italian candy giant buys Tony the Tiger; Ford recalls over 850,000 cars

WK Kellogg’s shares were up 31% in mid-afternoon trading on Thursday.

· 2d

Nutella owner to buy U.S. cereal giant for over $3 billion

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Nutella maker Ferrero buys cereal company Kellogg for $3.1 billion

mlive on MSN1d

Kellogg sold to Italian candy company: How leaders are responding in the ‘Cereal City’

WK Kellogg Co’s headquarters is in Battle Creek. After the transaction closes, Battle Creek will remain a core location for the company and will be Ferrero’s headquarters for North America cereal, a news release from WK Kellogg states.

CNN2d

Nutella’s parent company Ferrero is buying cereal maker WK Kellogg ...

Nutella maker Ferrero Group is buying cereal giant WK Kellogg Co in a $3.1 billion deal. Shares of WK Kellogg (KLG) jumped more than 30% in early trading. Ferrero said that it “plans to invest ...