After decades of depending on customers who had to beg their parents for pocket money—and who would eventually grow up—the ...

Many have observed that sometimes when given a toy as a present, children play with the box the toy came in, or even the gift wrapping. In earlier generations, children's play materials were often ...

Get your kid the toy they want for the holidays this year — four in five parents confirmed that their child is happier, more social, and confident in themselves when they play with their favorite toy ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. As Christmas creeps ever closer, it can be difficult to know what to ...

What does a toy analyst do? Is it even a real job? Here's how toys, play, and pop culture meet psychology, and why we too ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. A woman who noticed her youngest son had taken a liking to a particular ...