After decades of depending on customers who had to beg their parents for pocket money—and who would eventually grow up—the ...

Many have observed that sometimes when given a toy as a present, children play with the box the toy came in, or even the gift wrapping. In earlier generations, children's play materials were often ...

What does a toy analyst do? Is it even a real job? Here's how toys, play, and pop culture meet psychology, and why we too ...

Andrea Carrillo is a writer and editor with over six years of experience covering beauty, travel, wellness, and shopping for national lifestyle publications, including GQ and Reader's Digest. Kelly ...

This article contains affiliate links.Hello! I'm the father of the Amusumu Twins!▼Today's pick (Amusumu Twins)[*] How do you keep 1-year-old twins entertained during bath time?The Amusumu Twins are ...

Experts explain how many toys kids actually need—and why less is often more.

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. A woman who noticed her youngest son had taken a liking to a particular ...