Optimus Prime led the Autobots, while Megatron commanded the Decepticons. Their conflict eventually brought them to Earth, ...

The toy that eventually became the original Optimus Prime has gotten a major revamp with the latest Diaclone reveal taking ...

Hasbro and Tetris are the latest brands to end up in an odd position after egregious copyright infringement: having to distinguish their values from those of the U.S. government. One of toy company ...

Voice actor Peter Cullen, who provided the deep and resonant voice of Optimus Prime in the “Transformers” franchise, has died at 85. Cullen’s representative Kevin Motely said he died Wednesday at his ...

The newest Blokees Optimus Prime model kit homages Generation 1 while incorporating other aspects of his legacy throughout ...

He voiced the main protagonist of the “Transformers” franchise on television and in blockbuster films for more than four decades. He also had success as Eeyore in “Winnie the Pooh” cartoons.

Transformers collectibles for adult fans finally have a craft-forward home: The Noble Collection and Hasbro launched a multi-year global licensing deal on Transformers Day 2026, releasing bracelets, ...

Peter Cullen voiced a sinister robotic automobile on a beloved 1980s sci-fi series, years before becoming synonymous with Optimus Prime in Transformers.

Compared with the prior-year quarter, Hasbro’s second quarter 2026 revenue showed a percentage change that investors track as ...

A short film working as decades-later fan service turned unintentional memorial is about as disjointed as that sounds.

Hasbro has officially launched pre-orders for its new Transformers Studio Series Bumblebee action figure, which is inspired ...