Los Angeles Lakers star LeBron James dropped a new advertisement from Nike that caused mixed reactions from fans.

LeBron James and Nike launched a new commercial this week. The Los Angeles Lakers is silenced in the video, while a narrator speaks about LeBron without a menti ...

Nike was straightforward. It called James “The Forever King” and showed a close-up shot of LeBron’s face as he slowly looked up. Throughout the clip, a narrator delivered lines about how he had ...

Lakers superstar LeBron James faces significant backlash over a new Nike ad proclaiming his crown is untouchable.

LeBron James has officially committed to at least one more season with the Los Angeles Lakers, exercising his $52.6 million ...

Kendrick Perkins is a huge fan of the Jordan Brand. However, the 2016 NBA champion turned ESPN personality isn’t getting paid anymore for wearing the brand created by NBA legend Michael ...

From the 'Muslin' Air Jordan 3 to the Air Max 1 colorways to celebrate Air Max Day, here is a complete guide to all of this week's best sneaker releases. The Adidas Yeezy Boost 700 is restocking in ...

In anticipation of his 23rd signature shoe with the Swoosh, Nike and LeBron James cooked up a new ad campaign that's sure to ...

The “Bronny” colorway carries forward the lightweight construction and durable traction of the NXXT Gen model, which was specifically designed to handle the fast-paced nature of today’s game. This ...

LeBron James has never been shy about embracing the weight of his legacy, but his latest Nike ad might be his boldest ...

Nike is set to honor LeBron James ‘s monumental scoring record with an official release of the LeBron 23, dubbed the “40K Gold” colorway. The new signature sneaker celebrates King James as the first ...

Los Angeles Lakers star LeBron James is getting roasted this week over his latest ad for Nike promoting his new sneaker.