Nike spent nearly $1 billion on endorsements in the 12 months that ended in May, ... "For as long as Nike been around, the face of the organization has been these high profile athletes.

Troubled athletes are unlikely to slow Nike's spending on "demand creation." — -- Nike Inc., despite severing relationships with two disgraced NFL athletes this month, is spending more on ...

Michael Jordan and Nike have a partnership widely considered the most successful athlete-endorsement deal in history. Since the release of the Air Jordan sneakers in 1985 to Jordan's current role ...

Nike spends $2 billion a year on marketing, spending lavishly on endorsements from superstar athletes like Tiger Woods. Interestingly, Nike spends minimally on TV ads--just $60 million in the ...

After Nike severs ties with Lance Armstrong, a look at other high-profile athletes who lost major endorsements after scandals Latest U.S.

The Richest Athlete Endorsements Ever. Nick Dimengo Mar 13, 2014. ... And Durant flushed home some more points back in 2007 for scoring a deal with Nike that pays him $8.5 million a year.

Athletes and brands have long shared lucrative partnerships, but in recent years, lifetime endorsement deals with companies like Nike, Adidas, and more have become the pinnacle of financial ...

NFL Nike NFL athletes give stunning Colin Kaepernick endorsement in new ad: 'He got another good six years left' Kaepernick last appeared during the 2016 season ...

Nike has $4 billion in endorsement contracts with athletes in many different sports, and the bigger the star, the less likely they are to sever ties. Badenhausen said, "They've built a golf ...

Nike is one of the brands sponsoring many famous athletes. When you think about where the world’s wealthiest athletes are making their endorsement money, it comes from many brands we regularly ...

Sure, the best professional athletes pull in salaries to match. But to find the real money in sports, you need to look someplace else: endorsements. Matt Brennan: It sounds like I’m about to ...

Brooklyn Nets star guard Kyrie Irving is not involved in an endorsement partnership with Nike Inc. NKE anymore. “Kyrie Irving is no longer a Nike athlete,” the company said in a statement.