What separates good makeup from great makeup? Top pros share the tricks and tools that will elevate your look.

To celebrate the 30th anniversary of Best of Beauty, 30 of our past and present ‘Allure’ staff members share their top beauty ...

The bleached brow era is ending. From Bella Hadid to Jennie, see why the '90s skinny brow is 2026's most talked-about beauty ...

Permanent eyebrow makeup has been around for decades in various forms, and the treatment has come a long way from the ...

Castor oil is commonly cited as an ingredient for hair growth; however, it’s really more of a moisturizer, Dr. Westbay says.

As Rivals returns to our screens, we look at the decade’s make-up trends that have stood the test of time… and those that are ...

From “clean girl” minimalism to full-blown Y2K nostalgia, TikTok has become the birthplace of nearly every beauty trend dominating makeup bags right now. The latest aesthetic making waves? Aussie Girl ...

Nadia Albano is a beauty columnist for The Province. Her weekly column covers makeovers, trends, tutorials and related topics ...

Find Celebrity Makeup Trends Latest News, Videos & Pictures on Celebrity Makeup Trends and see latest updates, news, ...

Just like your skincare changes as you age, so should your makeup routine. You likely aren’t opting for the same base or mascara formulas you swore by in your 30s in your 50s and onward, and the same ...