In anticipation of his 23rd signature shoe with the Swoosh, Nike and LeBron James cooked up a new ad campaign that's sure to get fans talking ahead of the four-time MVP's age 41 season. The 32-second ...

Los Angeles Lakers star LeBron James dropped a new advertisement from Nike that caused mixed reactions from fans.

LeBron James has never been shy about embracing the weight of his legacy, but his latest Nike ad might be his boldest ...

The Los Angeles Lakers season begins in exactly 50 days, and when LeBron James steps on the floor, he will become the longest-tenured player in NBA history, ...

Lakers superstar LeBron James faces significant backlash over a new Nike ad proclaiming his crown is untouchable.

Nike and Los Angeles Lakers star LeBron James have released a Forever King teaser for the LeBron XXIII, set to release in October.

Nike Basketball unveiled a very dramatic hype video on Monday for the upcoming LeBron XXIII sneakers, with the Los Angeles Lakers star donning a crown and quite the scowl.

We're only a week removed from LeBron James teasing his all-gold Nike LeBron 23 and now, new images of James' next signature ...

Former LA Lakers teammates LeBron James and Anthony Davis uploaded the same quote to Instagram, and fans are wondering what it means.

Los Angeles Lakers forward LeBron James ditched his signature Nike training shoes for a different footwear brand during a workout session.

LeBron James just keeps adding records to his already extensive resume.

Lakers superstar LeBron James posted on social media that he has a new addiction that has claimed many before him.