Apple is reportedly working on a Whoop-like fitness tracker

The screenless fitness tracker is still in an early stage of development, according to Bloomberg. is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more.

Prime Day deals on fitness trackers are live: Shop our favorite deals on Apple, Garmin, Fitbit, and more

Early Prime Day deals are going strong.
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6 Best Fitness Trackers in 2026 for Heart Rate, Calories and Step Tracking

A fitness tracker is a great way to monitor your heart rate, steps and other fitness data if you have certain goals in mind, and most of these devices can also track stress, sleep and other lifestyle ...

Best fitness trackers for 2026, expert-tested by a running coach

Best fitness trackers for 2026, Expert-Tested by A Running Coach - I wore and reviewed fitness trackers that provide a full ...

Fitness Tracker Market Set for Growth Through 2033 as AI-Powered Wearables and Rising Health Awareness Fuel New Business Opportunities

Demand is rising for AI-enabled fitness trackers integrated with healthcare, wellness and insurance platforms, creating opportunities in affordable devices and emerging markets.Dublin, Sept. 21, 2026 ...

Smartwatches show substantial error at tracking calories burned — especially for certain kinds of people

Sleek smartwatches are all the rage these days. Nearly 4 in 10 US adults wear them to track their workouts. For every step and heartbeat measured, fitness trackers are becoming more than tiny wrist ...

Before you buy: From accuracy to battery life, here’s what to check before investing in a fitness tracker

Planning to invest in a fitness tracker? Here’s what you need to know before picking that one fitness gadget.