For decades, Coca-Cola has used polar bears to advertise and market one of the most popular soda brands in the world. Whether images of the Arctic animal are featured on packaging or star in ...

Pepsi is taking a swipe at Coke's iconic polar bears with a summer ad campaign that also knocks its competitor's Share-a-Coke label program. "We know that there are few things that grab our fans ...

Coca-Cola debuted its polar-bear mascot in 1922, a time when few thought to ask: What happens if our mascot dies off in the wild?

Pepsi has launched ads taking aim at 'Share a Coke' and Coca-Cola's polar bear mascots.

The first astronauts to enter a polar orbit chose the obvious animal to serve as their zero-g indicator: a plush polar bear. The doll also has an emperor penguin embroidered on its chest.

Coca-Cola's polar bears won't appear in the 2013 Super Bowl, marking a shift in their advertising strategy.