1998’s Jordan Lite leaned into the idea that the best basketball shoes could easily crossover ... The Air Jordan 17 cost $200 ...

Sneakers.com reports a 15% annual rise in pink basketball shoe searches, driven by trends in women's basketball and Nike's ...

During his latest China tour with Adidas, Timberwolves' Anthony Edwards unveiled his upcoming second signature sneaker, the ...

Portland Trail Blazers point guard Damian Lillard's tenth signature adidas basketball shoe is dropping in two new colorways ...

Derrick Rose’s $185M Adidas deal was once full of promise but turned into one of the NBA’s biggest shoe busts due to injuries ...

Nike's basketball line is littered with NBA superstars. Many of the league's top players have endorsement deals with the ...

Endorsement deals have become a major part of the basketball industry. Shoe deals end up being by far the biggest endorsement ...

Coming up on his itinerary this month is Edwards’ first trip to China, as he, his agency and Adidas, which markets Edwards’ ...

The newest Adidas Harden Vol. 10 is officially on the way after James Harden gave fans their best look yet at his upcoming ...

The G.T. Jump Academy sneakers are now $57, down from $80, with additional savings available through promo code "SPORT" for a limited time.

Under Armour has had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.1 billion in fiscal 2025 from ...

Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster 10-year deal that plans to make the Vols the brand’s flagship college program ...