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With Big 12 championship aspirations and one of the most robust NIL budgets in the country, Texas Tech will be among the ...
Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...
Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...
The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...
A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.
NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.
Red Raiders continue to be a major player in college sports’ new era of player compensation, beating several heavyweights to ...
Texas Tech Using NIL Funding To Become Contenders In Big 12 ...
Revenue sharing revs up as Texas Tech football players receive contracts. Here's what went into negotiations and the players' ...
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