Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Red Raiders continue to be a major player in college sports’ new era of player compensation, beating several heavyweights to ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

Revenue sharing revs up as Texas Tech football players receive contracts. Here's what went into negotiations and the players' ...

Felix Ojo, a Mansfield, Texas native, has chosen the Texas Tech Red Raiders in his college decision. Ojo is the No. 2-ranked offensive tackle and No. 7-ranked player overall, reminding Texas to not ...

The Texas Longhorns were always viewed as a heavy favorite to keep Mansfield, Texas, native and five-star offensive tackle ...