Introducing a panel on The CEO/CMO Confidence Crisis, The Drum intelligence editor Sam Anderson pointed to a gap in how the two sides see the role. CEOs tend to value CMOs for their ability to execute ...

Claudine Collins. Claudine Collins thought she was finished with corporate life. After nearly 30 years at MediaCom, she had taken on non-executive roles and decided to spend more ...

Teammates, colleagues, work spouses... we all have them. Now, D’Arcy Carden has brought marketing automation platform Klaviyo to life. Playing it in her trademark energetic comedy improv style, the ...

The Drum Live starts today, bringing two days of marketing debate, ideas and live content creation to The Drum Labs in London. But if you’re joining us in person or tuning in expecting a regular ...

Cinematographer Max Smeds shot the film on 16mm monochrome, a choice the director pushed for from the start. Beyond the obvious visual nod to classic European filmmaking, it serves a specific ...

We came up with the idea of it being like a Vulcan,” she says, “but not just any old Vulcan; it’s a really lazy Vulcan, because although it’s very rational and very unemotional, it’s also bone idle.

Browse our range of marketing related video content from The Drum TV. Watch the latest episodes from our most popular video series and awards shows ...

In a world where consumers compare products, features and prices in seconds – purchasing decisions are rarely made on ...

At Klarna we’re doing a lot more now to accelerate imagination and see possible futures, versus constantly having to sell things in. In this way AI can be very powerful: it means that you bring people ...

What AI cannot produce, in Clark's account, is human originality and judgment. "Which is predictably irrational. Built from lived experience, cultural context, a point of view earned over time. That's ...

Beats’ chief marketing officer has spent much of the summer quietly marketing a product it technically hadn’t launched. Its new 360 headphones were officially unveiled today (September 22), but the ...

Watch The Brand Difference, the final episode of The Drum’s All Media Is Commerce Media, now on The Drum TV. And catch up on episode one, The New Shop Window, and episode two, The Infinite Storefront.