The Drum Live starts today, bringing two days of marketing debate, ideas and live content creation to The Drum Labs in London. But if you’re joining us in person or tuning in expecting a regular ...

Cinematographer Max Smeds shot the film on 16mm monochrome, a choice the director pushed for from the start. Beyond the obvious visual nod to classic European filmmaking, it serves a specific ...

We came up with the idea of it being like a Vulcan,” she says, “but not just any old Vulcan; it’s a really lazy Vulcan, because although it’s very rational and very unemotional, it’s also bone idle.

Browse our range of marketing related video content from The Drum TV. Watch the latest episodes from our most popular video series and awards shows ...

In a world where consumers compare products, features and prices in seconds – purchasing decisions are rarely made on ...

At Klarna we’re doing a lot more now to accelerate imagination and see possible futures, versus constantly having to sell things in. In this way AI can be very powerful: it means that you bring people ...

What AI cannot produce, in Clark's account, is human originality and judgment. "Which is predictably irrational. Built from lived experience, cultural context, a point of view earned over time. That's ...

Beats’ chief marketing officer has spent much of the summer quietly marketing a product it technically hadn’t launched. Its new 360 headphones were officially unveiled today (September 22), but the ...

Watch The Brand Difference, the final episode of The Drum’s All Media Is Commerce Media, now on The Drum TV. And catch up on episode one, The New Shop Window, and episode two, The Infinite Storefront.

For its latest ‘Stay Bitter’ campaign, Italian aperitivo Campari is once again turning its divisive flavor profile into a badge of honor, enlisting freshly Emmy-winning The Traitors host Alan Cumming ...

I’m probably not the first person to tell you that such high AI usage is expensive. Really expensive. Sorry, more numbers are coming. Goldman Sachs puts the AI buildout, including compute, data ...

A Sir John Hegarty LinkedIn post sent Paul Burke back to Status Quo, whose unlikely journey from psychedelic pop to unmistakable rock offers a lesson in audience insight and brand consistency. I’m ...