As Man City maintain their innocence, the sporting, commercial and financial effects of the Premier League's guilty ruling ...

Kelly Fairweather discusses the challenges facing sports federations today and how the SportAccord Forum was designed to help ...

Swiss sportswear brand On has made a blockbuster move into soccer by signing a boot deal with French soccer star Kylian ...

In an exclusive interview, Genius Sport CEO Mark Locke explains why the company is uniquely placed to handle this transition and how the US$1.2bn Legend acquisition forms part of its ambition to ...

Between a patchwork of local and global deals, and a series of experiments, a global sport strategy for Disney+ is perhaps still to fully emerge.

One of European football’s longest-running kit partnerships is expanding beyond apparel, with the reported record agreement ...

Last year, faced with the financial emergency of another collapsed TV deal, France’s Ligue 1 decided to launch its own DTC service. But with the league set to resume talks over the next domestic ...

Strategic partnership will celebrate the power of finding untapped talent, uniting Indeed's hiring expertise with Brentford FC's renowned talent-first philosophy ...

The CMOs of Crystal Palace and Newcastle United's sponsors explain how Premier League shirt sponsorship will open new doors for their brands.

The partnership will accelerate audience growth, deepen fan engagement and expand the impact of the LTA’s digital content strategy. Two Circles will support social strategy, creative production, ...

Leeds United’s fanbase has a reputation for being one of the most loyal in English soccer. Andrea Radrizzani learned that quickly when he bought the club for UK£45 million (US$61 million) in 2017. The ...

London City are WSL’s only independently owned team Kang says partnership is biggest women-only front-of-shirt deal globally Nike also extends kit supply deal for another four years Women’s Super ...