I originally planned this column for Monday, the day before Nielsen normally publishes its monthly Gauge data, but turns out they're delaying it another week because of the recalibration.

The company's algorithmic rebuild relies on using AI that "better understands what a post is actually about" and how it relates to each user's in-app behavior, with the goal of delivering "more ...

Film marketing and brand partnerships go hand in hand. And one recent collab brought together both the sweet and the scary to promote the seventh installment of the “Scream” franchise. Beginning last ...