As AI impacts early career roles and succession planning doesn’t seem to be a priority, the shape of marketing careers from ...

Marketers often preach the value of consistency so how is it that a brand like Boots can be on its third brand positioning in five years?

More than ever B2B brands are putting social media at the heart of their marketing strategy, from celebrating employees to ...

Five companies have been shortlisted for The Talent Trailblazer Award, which recognises efforts to broaden access to the ...

Ahead of this year’s Festival of Marketing, speakers reveal the unique ways marketers drive business growth that no other function can match.

As creator marketing budgets continue to grow, marketers face a critical challenge: identifying which content delivers real ...

News that BrewDog has put itself up for sale shows a brand in distress, but there are lessons to be learnt about the power of ...

The Very Group has appointed as Beckie Crane-Stanion as its new marketing director. At Very Group, which operates Very and ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Given automation impacts tasks typically performed by juniors, new research from Gartner predicts AI will “allow the majority ...

The framework is intended to help marketers choose the right model to manage, measure and scale creator marketing.

Lauren Spearman is the co-founder of Careering, a careers platform “for people who feel like their careers have gone a little ...