CMO George Felix dug into the casual dining chain’s past successes and pathway for future growth at Brinker International’s ...
The pact with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and a documentary series.
CMO Chris Thorne explains why Jenner is the right partner for the launch, which includes a campaign spot from Uncommon ...
At IAB PlayFronts, gaming platforms, marketers and developers discussed what’s next in gaming as the space continues to find its footing.
Martin’s first campaign for the brand sees the actor serve as the subconcious of consumers seeking better meals than ...
Melissa Fein, who previously served as the firm’s media lead in Australia and New Zealand, is tasked with helping scale its operations in the U.S.
Head of marketing Allison Varone details an effort that riffs on creative from the 1970s that maintained “9 out of every 10,000 Americans prefer a Campari.” ...
Human reviewers can typically check 50 to 100 creatives a day at about 85% accuracy under time pressure. Rocketium’s automated compliance system processes more than 10,000 creatives a day at over 90% ...
Scenes from nostalgic movies and TV shows provide meal ideas that come to life with the help of Clementine AI, which debuted ...
Artificial intelligence has cemented its place in the consumer shopping journey, with 80% of consumers reporting that they are somewhat or very comfortable relying on the technology to recommend ...
Stars” features seven rising college athletes in creative that sees the brand pulling from the marketing playbook of ...