License Global sat down with Riccardo Natale, licensing director, Perfetti Van Melle (PVM), to discuss his goals, plans and methods for continuing PVM’s success and elevating it through strategic ...
The limited-edition collaboration brings the beloved frozen treat flavor to the functional soda category at Target stores.
The Science Museum in London debuts a free Pokémon Space Trail Oct. 2 through Jan. 3, 2027, featuring ESA partnership content ...
Universal releases merchandise for DreamWorks Animation's 'Forgotten Island,' including apparel, books and limited ice cream.
Olympia Le-Tan partners with Warner Bros. for limited-edition Harry Potter embroidered book clutches in a run of 77 pieces each.
10 Minutes With ... Van Gogh Museum on How its Licensing Strategy Prioritizes Authentic Storytelling
Eva Derksen shares how the institution leverages its position as a non-profit cultural brand to create meaningful partnerships.
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