News companies should challenge these three myths of audience engagement: loyalty, habits, and direct relationships.

At INMA’s recent Young Audiences Summit, Liz Kelly Nelson of Project C said creator journalists are the same as print or ...

At the opening stop of the two-day Madrid study tour that began INMA’s Media Innovation Week, two answers to the same ...

Peppel-Schulz leads the publisher of Tages-Anzeiger, SonntagsZeitung, Berner Zeitung, Basler Zeitung, 24 heures, Tribune de Genève, and other brands — a company whose roots reach back to the founding ...

Madrid’s news publishers face some of the developed world’s toughest fundamentals — low trust, low willingness to pay, and a ...

This week’s INMA Media Innovation Week in Madrid starts off with two days inside Spanish newsrooms then continues with three days of case studies from publishers across Europe on young audiences, AI ...

The final module of INMA’s Young Audiences Summit laid out how newsrooms can train journalists as creators, partner with ...

With its How Many of You Know video series, Onmanorama reimagines history for the digital age, using generative AI to bring ...

A look at what the 1% of super users mean for news advertising and subscriptions — and why an intentional product portfolio ...

Day two of INMA’s Young Audiences Summit showed how creator journalism gets staffed, structured, and monetised — inside, ...

To re-establish Good Food as the authority on food in Australia, the company launched a brand campaign to build awareness and ...

As young readers ask AI for news instead of searching, NewsConnect turns RSS feeds into branded, interactive content apps ...