CPCs are rising and ROAS is falling. See why more retail media spend won't fix it and how agentic retail helps CPG brands win real returns.
Intentsify, Clay to bring buyer intent data straight into GTM workflows, powering the prioritization, scoring & outreach your teams run daily ...
New Apex Martech Matrix research shows martech success depends on tech-stack alignment, not more features, as AI raises the stakes.
Demandbase launched Mojo, a B2B marketing agent that automates campaign planning, execution and optimization across channels ...
HG Insights' Katie Allison unpacks the TrustRadius 2026 report: why AI trust stalled and how off-site content and reviews ...
Demand gen video should drive pipeline, not vanity views, by targeting real buyer needs and answering sales questions that ...
SurveyMonkey's new ChatGPT plugin lets teams build surveys, analyze responses and act on human feedback without leaving the ...
Informa TechTarget launches Buyer Intelligence, an AI-enhanced solution that turns person-level intent data into faster ...
The Convertr-sponsored "Clean Data" report shows how AI enrichment activates audiences faster, cuts manual reporting and ...
Budget consolidation, Gen Z buyers and AI are reshaping B2B marketing. See what leaders say about CMO cuts, fractional roles and where budgets go next.
Lineup partners with alfa Stylo to bring AI-powered ad design into the booking journey, helping publishers build creatives faster ...
A new Lifesight report shows B2B marketers how to connect CTV spend to real revenue using incrementality and causal measurement, not just clicks.