The better-for-you diaper brand is turning on influencer marketing and beefing up its educational content to build awareness.

The retailer's Senior Vice President explains how its new demand plan balances cost and risk while working to optimize the ...

The brand's marketing pivot to everyday consumers fueled 85% member growth and a surprise 300,000-unit holiday order. Here's ...

At Hubspot's Unbound conference, The New York Liberty chief brand officer, Shana Stephenson, details how marketing culture ...

When LinkedIn users began posting one-minute “sell me this pen” videos featuring Parker, Newell’s writing team had to decide ...

The custom swag brand pitched local media to amplify its “Unsung Heroes of School Spirit” campaign. Custom Ink has 100,000 ...

Ex-Hilton CMO Mark Weinstein fills the vacant seat at Target, adding on to a host of C-suite changes at the mass merchant.

Yet that is exactly where Dawn Dawson, CMO at Mortgage Solutions Financial, has started using ChatGPT as both an ad channel and an education layer to overhaul how her team finds and qualifies demand.

The UPS Store Inc. wants small-business owners to remember that the brand is there for them during their challenges. The franchiser of 5,600 retail locations recently launched a campaign featuring its ...

Hyundai is putting 28 years of Hope on Wheels fundraising behind a new creative push, “Mark of a Warrior,” debuting with the NFL, tapping Strava’s endurance community and redesigning hospital gowns ...

Marketing campaigns featuring athletes have become commonplace. So for a promotion tied to the kickoff of college football season, Dairy Queen highlighted team mascots instead. To tout its specially ...

Amika launches The Protector with limited distribution for the first six weeks. The hair care brand chose its direct-to-consumer website, where 45% of customers are repeat buyers, and Ulta as its ...