The better-for-you diaper brand is turning on influencer marketing and beefing up its educational content to build awareness.

The retailer's Senior Vice President explains how its new demand plan balances cost and risk while working to optimize the ...

The brand's marketing pivot to everyday consumers fueled 85% member growth and a surprise 300,000-unit holiday order. Here's ...

At Hubspot's Unbound conference, The New York Liberty chief brand officer, Shana Stephenson, details how marketing culture ...

Barry shares how AI is a powerful tool at Best Buy but why human labor and stores are still among the most valuable assets. Best Buy is making use of its in-store screens by allowing advertisers to do ...

When LinkedIn users began posting one-minute “sell me this pen” videos featuring Parker, Newell’s writing team had to decide ...

The custom swag brand pitched local media to amplify its “Unsung Heroes of School Spirit” campaign. Custom Ink has 100,000 ...

Ex-Hilton CMO Mark Weinstein fills the vacant seat at Target, adding on to a host of C-suite changes at the mass merchant.

Several CPG brands are relying on multisensory culinary pop-ups to get noticed by consumers.

Dawn Dawson, CMO at Mortgage Solutions Financial, has started using ChatGPT as both an ad channel and an education layer to overhaul how her team finds and qualifies demand.

In category after category, buyers are asking their first questions in AI tools instead of traditional search engines or brand websites. For marketers, that shift changes where discovery happens and ...

Boxed wine brand Bota Box says yes. The brand knows that football fans may be more accustomed to drinking beer and spirits while watching a game, but Bota’s recent marketing initiatives are aimed at ...